Naruto Collectibles from Japan: An Overview
Naruto and Boruto have a deep back catalog of Japanese figures and goods. Here are the main lines to know.
With a long-running story and a huge cast, Naruto has an extensive merchandise history in Japan. Here’s an orientation to the main product types.
Figures
Bandai Spirits’ S.H.Figuarts line covers key Naruto and Boruto characters as articulated figures, and MegaHouse has produced Naruto figures in its collector lines. Prize figures from Banpresto add many more options.
Prize figures and Ichiban Kuji
Because Naruto has been popular for so long, there’s a large secondhand pool of prize figures and Ichiban Kuji pieces, which overseas collectors often source through proxy services.
Other goods
- Headbands, apparel and cosplay-adjacent accessories.
- Trading merchandise, keychains and acrylic goods.
- Collaboration and event items, some Japan-exclusive.
See our guides on buying from Japan and spotting bootlegs before purchasing older or secondhand pieces.